the solution


Ellipsis treasure hunts aerial video and stills from around the world - from any source including drones, satellites, submarines and CCTV,        and ingests them into our platform. Clients can submit their own images to Ellipsis, or one of our network of 500+ drone pilots can come to you.


Drones take several thousand images when surveying the length of a beach, river or ocean. Artificial intelligence software then blends multiple photos into a master image for our enhanced geospatial mapping.


Our software can then classify exactly what the plastic is, i.e plastic bottle, fishing net, bottle cap or toothbrush, to provide better context. We can even tailor our algorithm to uniquely detect specific plastic types (eg PVA, PET or styrofoam), particular local items (eg coffee capsules) or named brands.


Using our custom machine learning, Ellipsis software can identify plastic with a 93% accuracy and 95% certainty. Our data is therefore globally comparable and scientifically robust, works in submerged water, with defected or degraded plastic, and in all terrains.

Ellipsis then provides a global heatmap of plastic waste that can be filtered and overlaid against existing data sets, and compared geographically and over time. This global-scale resource will be continually updated with new imagery from our ever-growing worldwide data library.



All of our data is open-source. Whether you’re a student, politician, NGO, campaigner, journalist or corporate, our app will provide access to the latest information on plastic pollution around the world.

Get in touch now to find out how our data could help you.

With knowledge, we can...

app-ing the world

explore more

In 2020, the ellipsis explorer app will be publicly released for download.


Here, you’ll be able to access the heatmap of plastic waste, better understand the problem and solutions, and obtain guidance and resources for your own research, education and action.

coming soon!

We'll let you know when the ellipsis explorer app is about to launch!

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